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B. Des. Visual Experience Design (VXD)
Program Overview
  • A creative program that teaches students to design visually engaging experiences across digital, physical, and immersive environments.
  • Students learn to combine visual design, interaction principles, and storytelling to craft impactful user experiences.
  • The program focuses on motion graphics, visual communication, spatial design, and experience prototyping.
  • Learners explore AR, VR, installations, and multi-sensory design to create future-ready visual experiences.
  • Hands-on studio projects help students design interfaces, environments, and narratives that connect emotionally with users.
  • A future-focused curriculum preparing students for careers in experience design, motion design, digital storytelling, and creative technology.
Softwear Overview

Blender/Unity/Unreal Engine/ Adobe Illustrator/Adobe Photoshop/Adobe After Effect/Figma

Computer Language Overview

HTML/ CSS/JavaScript/Python/C#/GLSL/HLSL

Course Structure
Course
Eligibility Criteria

Duration – 4 years

Qualifying Examination:
Passed (10+2) from any stream or equivalent examination from any recognized board with minimum of 45% marks (40% for reserved category candidate as per Maharashtra state government rules) or equivalent grade.
OR
Passed Diploma/D.Voc. Stream in the same or allied sector.
Selection criteria:

Students with good scores of any of valid NID-DAT, UCEED and any other equivalent competitive examination are eligible to apply, Personal Interview conducted by School of Design Faculty at DYPIU. The Candidate must present their Portfolio of Design works.

Fees Structure - B. Des. Visual Experience Design (VXD)
  • Tuition fee - Rs. 1,25,000/- per semester
  • Registration fee - Rs. 2,500/- per semester
  • Caution Deposit - Rs. 10,000/- (refundable at the end of the program)

*Semester fees may change as per approval from Fee Fixation Committee

Opportunity and Career Pathway

Graduates of the B.Des Visual Experience Design program can build dynamic careers across digital, physical, and immersive experience industries, working wherever brands, products, and services meet their users.​

Industry demand
  • Businesses across technology, media, retail, education, and entertainment are investing heavily in user-centered experiences, creating strong demand for designers who understand both visuals and interaction.​
  • The growth of digital platforms, apps, and emerging technologies like AR/VR has expanded roles in UX, interaction, and immersive experience design.​
Core opportunity areas
  • Digital product and UX/UI design for websites, mobile apps, and digital platforms, focusing on intuitive interfaces and smooth user journeys.​
  • Visual communication and branding for campaigns, social media, and integrated digital experiences that connect strategy, storytelling, and design.​
  • Interactive and experiential design for installations, exhibitions, games, and AR/VR experiences that blend physical and digital spaces.​
Typical job roles
  • UX/UI Designer, Interaction Designer, Product Designer, and Experience Designer in technology companies, startups, and digital agencies.​
  • Visual Designer, Communication Designer, and Brand Identity Designer in design studios, advertising agencies, and in-house brand teams.​
  • Motion Graphics Designer, Visual Storyteller, and Interactive Media Designer for entertainment, media houses, and content-driven platforms.​
Example career paths
  • Entry-level roles such as Junior UX Designer, Visual Designer, or Interaction Designer, moving into Lead Designer, Design Strategist, or Creative Director with experience and a strong portfolio.​
  • Specialist tracks in areas like AR/VR experience design, conversational interfaces, or data visualization for organizations building cutting-edge products and services.​
  • Independent paths as a freelance designer, design consultant, or design entrepreneur building studios, product startups, or niche experience-design practices.​
Sectors and workplaces
  • Employment opportunities span software and IT services, product and app companies, e-commerce, gaming, media, EdTech, and digital marketing firms.​
  • Graduates can work in global corporations, innovation labs, design studios, and creative agencies, or collaborate with NGOs, cultural organisations, and government initiatives to design impactful user experiences
FAQ

User Experience Design takes a more holistic view of products and services, covering research, service design, interaction across multiple touchpoints, and experience strategy, while UX/UI often emphasizes screen interfaces.​​​

Students work on end-to-end projects such as mobile and web apps, service blueprints, kiosks, interactive installations, AR/VR experiences, and integrated omni-channel journeys.

Yes, user research, contextual inquiry, prototyping, and usability testing with real or simulated users are integral parts of studio courses and capstone projects.

UX Designers are hired by IT and software companies, product and SaaS firms, e-commerce, fintech, EdTech, health-tech, consulting firms, and design agencies.​

Many curricula now include projects and labs in AR/VR, multimodal interfaces, and AI-supported user experiences to prepare students for future design challenges.
Scholarship

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